For such a viral song, the video for Adekunle Gold’s Rodo fails to live up to the hype

For such a viral song, the video for Adekunle Gold’s Rodo fails to live up to the hype
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Adekunle Gold dropped the eagerly awaited visuals to his single, “Rodo,” yesterday and we are not very impressed.

For a song that went viral on Instagram and TikTok, the video’s storytelling technique did not live up to our expectations. After almost 24 hours, the video has amassed only a little over 50k views.

The music video was directed by Jyde Ajala, who has directed the videos for Asake (Amapiano) and Olamide (Metaverse) amongst other Nigerian music videos. It features Nollywood icon Shaffy Bello and a theme that reminds us very much of Marvel’s Wakanda.

For such a viral song, the video for Adekunle Gold's Rodo fails to live up to the hype

Produced by Chillz, Rodo was released in April and quickly became the darling of club DJs and content creators because of its infectious rhythm and vibrant energy. It even sparked the ‘Rodo’ challenge and the official sound has been used for almost half a million videos on TikTok alone.

Read also: Netng Exclusive: Adekunle Gold Talks Music Creation, Collaborations and His Artistry

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What we like about Rodo’s video

Adekunle Gold, renowned for his soulful voice and genre-bending style, continues to push artistic boundaries with “Rodo.” We loved the promotion of the African culture, the beautiful women, the outfits and attires of every one that featured in the video is great.

The cinematography is excellent and does not fall short of the recent standards that Nigerian directors have held for many years. The collaboration with Shaffy Bello is a stroke of genius, and it’s the best thing in the video. When Adekunle Gold’s musical prowess and drip is combined with Shaffy Bello’s magnetic screen presence, you can expect to be glued to the screen.

What we do not like

Rodo’s video tells no story. We are unsure if tried to portray a fashion parade, or an exercise for the Prince to choose a woman to be with, or the decision to create one from scratch. Perhaps, it is all of the above but the flow leaves much to be desired.

The art of visual storytelling is an essential aspect of music videos. It allows the music to be brought to life, and it can make the song and the video more memorable. For a song that went that viral, the storytelling in the Rodo video leaves much to be desired.


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