In a bid to protect Chrome users from ads that diminish their experiences online, Google plans to roll out AdBlocker globally.
Last year, the company joined the Coalition for Better Ads — an industry group dedicated to improving the web advertising experience based on feedback from over 60,000 consumers around the world — and began filtering ads on sites in North America and Europe that display intrusive and annoying ads thereby repeatedly violate industry standards.
Beginning from July 9, 2019, Chrome will stop showing intrusive ads in all country around the world, following an announcement by the Coalition for Better Ads to go global.
Publishers of websites that show ads are advised to review their site status in the Ad Experience Report to enable them understand if Chrome has identified any violating ad experience on their websites.
Google says it has reviewed millions of sites around the world and promises to review more sites in coming months.
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